VITAL EXEC
A Corporate Wellness Partner

Where People, Planet & Prosperity Create Purpose

People + Planet + Prosperity = Purpose

A corporate wellness partner for internal culture and customer-facing events — built on the three pillars that turn programs and events into something people remember.

Book a Discovery Call See the Framework
500+Teams Led
30+Years Building Corporate Culture
1Composite Score — The Purpose Index
Our Mission

In a world increasingly run by AI, purpose still comes from what makes us human. Vital Exec brings people back to the center of corporate culture and events — through the movement, connection, and shared purpose that only humans create together.

AI can optimize a schedule. It can't run a 5K beside you.

It can model a carbon footprint. It can't feel the weight of leaving one.

It can calculate a donation. It can't share the room when it's given.

The Idea

What Makes Someone a Vital Exec

A Vital Exec is a leader who builds People, Planet, and Prosperity into how they live — and discovers Purpose in the process, for their teams and their customers.

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Leads with People

Prioritizes the nutrition, fitness, and wellbeing of every employee and every guest.

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Protects the Planet

Builds sustainability into how programs and events are sourced, run, and measured.

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Creates Prosperity

Turns purpose into practice — philanthropy and healthy competition, not just perks.

The Vital Exec Framework

One Framework. Three Pillars.

Every Vital Exec program — internal or customer-facing — is built on the same foundation.

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Pillar One · People

Nutrition, Fitness & Wellness

The foundation every other pillar stands on: people who feel good, think clearly, and have energy to give.

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Nutrition

Brain-optimized menus, hydration stations, and zero-sugar snack bars in place of pastries and candy bowls.

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Fitness

Morning sessions, run clubs, and pop-up studios — plus branded gear people take home and actually use.

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Wellness & Recovery

Breathwork, sleep briefings, and quiet recovery spaces that protect focus over a long day or a long quarter.

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Mental Performance

Expert speakers and focus workshops that connect personal wellbeing directly to team performance.

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Pillar Two · Planet

Sustainability Programming

Every program leaves a lighter footprint — and gives attendees a visible way to participate.

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Sustainable Sourcing

Local, plant-forward menus and a Green Event Standard covering waste sorting, sourcing, and materials.

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Waste Diversion

Zero single-use plastics, branded reusable bottles, and compost/recycle/landfill stations at every event.

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Travel Emissions Offset

Attendees calculate and offset the footprint of their trip at registration — a personal, visible sustainability action.

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Carbon Accounting

A carbon footprint calculation and curated offset portfolio, with a rolled-up report for ESG reporting.

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Pillar Three · Prosperity

Philanthropy & Purposeful Competition

Purpose people can act on — giving back together, and turning movement into meaning.

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Give-Back Experiences

Meal packing, book & supply drives, and community builds woven directly into the program.

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Giving Vote

Attendees choose the cause; the company makes the donation — purpose the group decides together.

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Step Challenges

Team and individual step competitions that turn everyday movement into friendly, trackable competition.

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Charity 5Ks

A signature 5K run or walk with entry fees and pledges benefiting a partner nonprofit.

The Measurable Outcome

The Purpose Index

Three pillars, one composite score — reportable to any board, ESG report, or internal comms.

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People → Engagement

Pre/post NPS, participation rate, energy & focus self-ratings.

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Planet → Emissions & Waste Eliminated

Travel emissions offset, plastic & waste diverted, sustainable sourcing %.

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Prosperity → Fundraising & Community Impact

Dollars raised or matched, volunteer hours, meals or goods donated.

People + Planet + Prosperity = The Purpose Index

Delivered through a live client dashboard and a Purpose Impact Report for every engagement — one number leadership can track and report, alongside the story behind it.

See a Live Sample Dashboard
Sample Purpose Index dashboard showing People, Planet, and Prosperity scores
Where It Fits

Two Ways Companies Put This to Work

The same three pillars, applied wherever a company shows up — for its people or for its customers.

For employees, all year

Internal Programming

  • check_circleWellness weeks and ongoing step or fitness challenges
  • check_circleLeadership offsites and retreats built on the framework
  • check_circleEmployee resource group and ERG give-back events
  • check_circleA Green Event Standard for internal meetings & town halls
For clients, prospects & partners

Customer-Facing Events

  • check_circleConferences, summits, and user events with a wellness track
  • check_circleIncentive trips and president's-club retreats
  • check_circleAssociation & trade-show programming that lifts engagement
  • check_circleA branded give-back moment guests remember and repeat
Engagement Models

Three Ways to Start

Fully outsourced, white-label ready — scoped to one pillar or all three.

Essentials

from $17,000

1-day programs · up to 75 people · 1–2 pillars included

  • check_circleMenu consultation
  • check_circle1 morning fitness session
  • check_circleGiving Vote touchpoint
  • check_circleGreen Event checklist
Start Here
Most Popular

Signature

from $44,000

2–3 day events · up to 200 people · 3–4 pillars included

  • check_circleFull menu redesign + snack stations
  • check_circleDaily movement programming
  • check_circle1 give-back experience
  • check_circlePartial Green Event Standard
Start Here

Full Experience

from $90,000

Multi-day summits · 200+ people · all 3 pillars, fully integrated

  • check_circleComplete nutrition ecosystem
  • check_circleFull fitness studio on-site
  • check_circleLegacy project + nonprofit vote
  • check_circleFull Green Event Certification
Start Here

Service fees only — materials and merchandise (branded gear, event supplies, physical takeaways) are quoted and billed separately. Access to the best professionals — expert facilitators, nutritionists, trainers, and speakers are billed per event, averaging $250–$500/hour depending on specialty.

Add-ons: Carbon Offset Portfolio (from $1,500) · Green Event Certification (from $2,000) · Purpose Index Dashboard & Survey Report (from $4,500) · Step Challenge App & Personal Trackers (from $3,000 + $15/person) · Post-Event Impact Report (from $1,200) · Annual Retainer ($75K–$150K/yr)
Why Vital Exec

The Only Integrated Model in the Market

Purpose, wellness, and sustainability aren't add-ons here — they're one system.

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Category Creator

The first outsourced partner to combine wellness, philanthropy, and sustainability into one program.

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Measurable on 3 Dimensions

Human wellbeing, community impact, and environmental results — reported for every engagement.

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Plug-and-Play

No internal expertise required. We integrate into any company culture or event brand seamlessly.

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Values-Native

Philanthropy and sustainability aren't bolted on after the fact — they're designed in from day one.

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Access to the Best Professionals

A vetted network of nutritionists, trainers, sustainability advisors, and speakers — matched to each event and billed transparently, per engagement.

Meet the Founder

30+ Years in the Room

Building corporate culture and leading teams for three decades — on the stage, in the boardroom, and in her own life.

Julie Kae, Founder and CEO of Vital Exec

For 30+ years I've led teams and shaped corporate culture — as an executive, a coach, and a builder of large-scale people programs — proving again and again that performance follows purpose. I've lived it myself: I rebuilt my own health and life using these same standards of nutrition, movement, and purpose that now anchor Vital Exec. No one else brings this exact convergence of People, Planet, and Prosperity — so I built the platform I wished had existed the whole time.

Julie Kae

Founder & CEO, Vital Exec

groups500+ Teams Led · Engagement Scores Raised
military_techCertified Personal Trainer & Nutrition Coach
campaignNational Speaker & Social-Impact Award Winner
workspace_premium30+ Years Building Corporate Culture
Julie Kae after completing a marathon
Beyond the boardroom: living the same standards of movement Vital Exec brings to clients.
Julie Kae on a philanthropic community trip
Purpose in practice: give-back work that mirrors Vital Exec's Prosperity pillar.
Let's Build This Together

Become the Vital Exec Your People and Customers Remember.

01

Discovery Call

A 30-minute conversation about your people, your culture, and your next event.

02

Pilot Program

Start with a single pillar or one event — internal or customer-facing.

03

Full Rollout

Scale into a recurring Vital Exec program with measurable, reportable impact.

Ready When You Are

Book a 30-minute Discovery Call and let's talk about your people, your culture, and your next event.

mail hello@vitalexec.com